I lead Design and Product. I'm at my best on messy problems.
Nathan StreaterHead of Design and Product at Coles, Sydney
I lead Design across Coles' digital products, and Product for AI and search. I've spent 15 years designing for retail, e-commerce, sport, local government and household brands.
These days I lead a team of around 50 across Design and Product. Big teams do their best work when everyone knows what we're building and why, so that's where most of my energy goes.
Along the way, we've redesigned the Coles app and website, taken Westfield Direct from a 3-week proof of concept during lockdown to a scalable platform in just 12 months, reimagined the TAB app and worked with some of Australia's biggest household brands.
How I work
Design hat or Product hat, the job's the same: build things people find useful and love using.
Side by side.
I work alongside teams and stakeholders, balancing what customers need with what the business needs.
Make sense of it.
When the path isn't clear, I help everyone see the problem the same way, so the team can build something real.
Ship, then learn.
I'd rather get something real in front of customers and improve it than polish it in private.
Close to customers.
I test with real people, often. On the TAB app, we ran usability testing every fortnight.
Teams I've worked with
Outside work
Outside work, I'm a surfer, a gamer and dog dad to Bindi.
# Nathan Streater
Head of Design and Product at Coles, Sydney.
I lead Design and Product. I'm at my best on messy problems.
I lead Design across Coles' digital products, and Product for AI and search. I've spent 15 years designing for retail, e-commerce, sport, local government and household brands.
## Leading teams
These days I lead a team of around 50 across Design and Product. Big teams do their best work when everyone knows what we're building and why, so that's where most of my energy goes.
Along the way, we've redesigned the Coles app and website, taken Westfield Direct from a 3-week proof of concept during lockdown to a scalable platform in just 12 months, reimagined the TAB app and worked with some of Australia's biggest household brands.
Full experience: https://nathanstreater.au/work
## How I work
Design hat or Product hat, the job's the same: build things people find useful and love using.
- Side by side: I work alongside teams and stakeholders, balancing what customers need with what the business needs.
- Make sense of it: When the path isn't clear, I help everyone see the problem the same way, so the team can build something real.
- Ship, then learn: I'd rather get something real in front of customers and improve it than polish it in private.
- Close to customers: I test with real people, often. On the TAB app, we ran usability testing every fortnight.
## Teams I've worked with
Coles, Westfield, Tabcorp (TAB), Telstra, Optus, Event Cinemas, Budget, Penrith City Council.
## Outside work
Outside work, I'm a surfer, a gamer and dog dad to Bindi.
Currently:
- Reading: The Creative Act: A Way of Being (https://www.goodreads.com/en/book/show/60965426-the-creative-act)
- Playing: Eagerly awaiting GTA VI (https://www.rockstargames.com/VI)
- Listening to: Jamie T, Ghosts (100 Days of Morning) (https://shop.jamie-t.com/products/ghosts-100-days-of-morning-lp)
- Riding: Lost Light Speed Driver 2.0 (https://lostsurfboards.com.au/collections/lightspeed)
Photography: https://nathanstreater.au/life
## Contact
Want to partner, need support, or just want to say hello? Let's jam: https://nathanstreater.au/contact
