I lead Design across Coles' digital products, and Product for AI and search. These days that's a team of around 50 across Design and Product.
We've redesigned the Coles app and website, bringing content and commerce from two old sites into one. We've also built a new design system all the while growing a product that helps Aussies shop and live happier and healthier lives.
Westfield Scentre Group
Lead Product Designer, Westfield DirectJan 2020 – Sep 2021
In the 2020 lockdown, we built a Westfield Direct proof of concept in 3 weeks. Food retailers could keep trading, and customers collected their orders from the safety of their car. That gave Westfield the confidence to build the real thing: a scalable click and collect and delivery marketplace, on a greenfield tech stack, within 12 months.
I designed the end-to-end customer experience, working with strategy, product, marketing and operations. I also designed the tools for centre staff and retailers, because the operations had to work for the customer experience to work.
Strategic Designer, Boston Consulting Group Digital Ventures (secondment)Apr 2019 – Jul 2019
A 4-month secondment exploring new ventures for Scentre Group. I ran ethnographic research and interviews, synthesised what we heard, defined value propositions, then tested them with landing pages to work out customer acquisition cost. Several of the ventures went on to launch.
Senior Product DesignerOct 2017 – Dec 2019
I took Fjord's visual concepts for the new Westfield website and built it with our engineers in 6 months, the first step in a 3-year customer strategy. I shaped the content model for the CMS and asset library so centre teams could publish their own offers and events, and ran usability testing throughout, from formal sessions to quick guerrilla tests.
Tabcorp
UX Design LeadSep 2016 – Oct 2017
Senior UX DesignerJan 2015 – Sep 2016
I led the redesign of the TAB app across iOS, iPadOS and Android. We designed it around a 3-year strategy, so the information architecture, content and templates would hold up as the product grew. We tested with customers every fortnight.
As UX Design Lead, I grew a team of 10 designers across TAB, Luxbet and Keno, plus new ventures in the UK under SunBets. We set up design standards, accessibility standards and a design system across web and native apps, and I worked with the Head of Product to choose where the products went next.
Alpha Salmon now part of WPP
UX DesignerJul 2012 – Dec 2014
Agency work for Telstra, Optus, Event Cinemas, Budget and Penrith City Council: responsive websites, native apps and custom builds, for customers and businesses. I introduced UX practices to the studio, and brought clients into the design process instead of presenting to them at the end.
Teaching
Academy XiMay 2018 – Apr 2019
General AssemblyDec 2013 – Nov 2014
I've taught UX design part-time to people changing careers or levelling up. At Academy Xi, I rewrote parts of the course around real work from Australian brands, and helped students choose projects and build their portfolios.
Also
Functional Grad Sponsor, ColesNov 2025 – Nov 2026
Employee of the Year, Coles Digital2023
Employee of the Year runner up, Coles Group2023
High Performer, STW Group2014
Education
Cert IV in Frontline ManagementAustralian Institute of Management
User Experience DesignGeneral Assembly
Front End DevelopmentEnmore Design Centre
Diploma of Design and CommunicationEnmore Design Centre
Want to partner, need support, or just want to say hello?
# Work
Where I've worked, and what we built.
## Coles
- Head of Design and Product, Coles, Sep 2026 – Present
- Head of Design, Coles, Nov 2024 – Sep 2026
- Group Design Manager, Coles, Aug 2023 – Nov 2024
- Product Design Manager, Coles, Sep 2021 – Aug 2023
I lead Design across Coles' digital products, and Product for AI and search. These days that's a team of around 50 across Design and Product.
We've redesigned the Coles app and the Coles website, bringing content and shopping from two old sites into one. We've also built a new design system, including the design standards and processes our teams use every day, all while growing a product that helps Aussies shop and live happier and healthier lives.
## Westfield (Scentre Group)
### Lead Product Designer, Westfield Direct, Jan 2020 – Sep 2021
In the 2020 lockdown, we built a Westfield Direct proof of concept in 3 weeks. Food retailers could keep trading, and customers collected their orders from the safety of their car. That gave Westfield the confidence to build the real thing: a scalable click and collect and delivery marketplace, on a greenfield tech stack, within 12 months.
I designed the end-to-end customer experience, working with strategy, product, marketing and operations. I also designed the tools for centre staff and retailers, because the operations had to work for the customer experience to work.
### Strategic Designer, Boston Consulting Group Digital Ventures (secondment), Apr 2019 – Jul 2019
A 4-month secondment exploring new ventures for Scentre Group. I ran ethnographic research and interviews, synthesised what we heard, defined value propositions, then tested them with landing pages to work out customer acquisition cost. Several of the ventures went on to launch.
### Senior Product Designer, Scentre Group (Westfield), Oct 2017 – Dec 2019
I took Fjord's visual concepts for the new Westfield website and built it with our engineers in 6 months, the first step in a 3-year customer strategy. I shaped the content model for the CMS and asset library so centre teams could publish their own offers and events, and ran usability testing throughout, from formal sessions to quick guerrilla tests.
## Tabcorp
- UX Design Lead, Tabcorp, Sep 2016 – Oct 2017
- Senior UX Designer, Tabcorp, Jan 2015 – Sep 2016
I led the redesign of the TAB app across iOS, iPadOS and Android. We designed it around a 3-year strategy, so the information architecture, content and templates would hold up as the product grew. We tested with customers every fortnight.
As UX Design Lead, I grew a team of 10 designers across TAB, Luxbet and Keno, plus new ventures in the UK under SunBets. We set up design standards, accessibility standards and a design system across web and native apps, and I worked with the Head of Product to choose where the products went next.
## Alpha Salmon (now part of WPP)
- UX Designer, Alpha Salmon, Jul 2012 – Dec 2014
Agency work for Telstra, Optus, Event Cinemas, Budget and Penrith City Council: responsive websites, native apps and custom builds, for customers and businesses. I introduced UX practices to the studio, and brought clients into the design process instead of presenting to them at the end.
## Teaching
- User Experience Design Teacher, Academy Xi, May 2018 – Apr 2019
- User Experience Design Teacher, General Assembly, Dec 2013 – Nov 2014
I've taught UX design part-time to people changing careers or levelling up. At Academy Xi, I rewrote parts of the course around real work from Australian brands, and helped students choose projects and build their portfolios.
## Also
- Functional Grad Sponsor, Coles, Nov 2025 – Nov 2026
- Employee of the Year, Coles Digital, 2023
- Employee of the Year runner up, Coles Group, 2023
- High Performer, STW Group, 2014
## Education
- Cert IV in Frontline Management, Australian Institute of Management
- User Experience Design, General Assembly
- Front End Development, Enmore Design Centre
- Diploma of Design and Communication, Enmore Design Centre
## Contact
Want to partner, need support, or just want to say hello? Let's jam: https://nathanstreater.au/contact
